Mar 18, 2018 lets make your business digital with lapaas. Essay about case study on coke versus pepsi 1065 words 5 pages. It outlines the global positions of pepsi and coca cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets. History of coca cola coca cola was formulated in 1886 by john pemberton pharmacist. The cola war began with the launch of pepsi generation by pepsi in 1963, which sliced the market share of coke. Cola wars coke vs pepsi harvard business school case study 1. Cola wars 2010 case studies cola wars continue coke and. Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. The coca cola company struggles with ethical crises. Cola wars coke vs pepsi harvard business school case study. Cocacola company sells its product around the world in more than 200 countries and has a product portfolio of more than 35,000 drinks. Coke and pepsi in 2010 case examines the industry structure and competitive strategy of cocacola and pepsi over 100 years o.
Cola war case study free download as powerpoint presentation. Sleeper this case was prepared and is intended to be used as a basis for class discussion. Out of this, the annual consumption of gallons per capita of csd. What are the sources of competitive advantages in the soda industry. Oct, 2016 cola wars coke vs pepsi harvard business school case study 1. Going global case study analysis, subjects covered competition consumer marketing finished goods industry analysis international business strategic positioning by frank v. When the cola giants, pepsi and coke, entered the indian market, they brought with them the cola wars that had become part of global folklore. Compare the economics of the concentrate business to that of the bottling business. The case raises the issue of whether any or all of these markets are a structurally attractive for soft drink. Coke and pepsis uncivil cola warscase study analysis csinvesting. Coke versus pepsi in the twentyfirst century intro.
International positions of pepsi and cocacola in 2008, the soft drink market as it describes and gives an overview of the state of competition in three markets. Smaller brands with same taste and quality cannot enter the market due to lack of. Technical report pdf available august 2016 with 21,436 reads. Cola wars this report is based upon the information from the harvard business case. Market share because cocacola has a high focus on sales outside of the u.
Coke and pepsis uncivil cola warscase study analysis. During the peak of the cola wars, as coca cola saw its flagship product losing market share to pepsi as well as to diet coke and its competitors products, the company considered a change to the beverages formula and flavor. Cocacola company and pepsico are two industry leaders in the carbonated soft drink industry. Pepsi in the 1990s case study solution, cola wars continue. That will cover 23 modules of business and digital marketing like. This is surprising considering the fact that product sold is a commodity which can even be produced easily. Connie roudier pepperdine university otmt 481 managing organizations fall 2015. The case covers developments in the soft drink industry through 1993. Coke and pepsi in 2010 1 overview power point page ppp 2 for more than a century, coke and pepsi compete for market share within the worlds beverage market. They are and have been the two largest producers of csds since the 50s and have been competing since the early 1900s. The case study significantly states that the cola war is predominantly between cocacola and pepsi. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Cocacola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided cocacola with reliable macroeconomic intelligence. In april 1985, the coca cola company introduced its new formula for coca cola, which became popularly known as new coke.
The views represented here are those of the case author s and do not necessarily reflect the views of the society for case research. A brief presentation on case study cola wars where we try to analyse the past history and. The corporation developed very fast and absorbed more and more companies in order to. Coca cola company and pepsico are two industry leaders in the carbonated soft drink industry. Cola wars case study solution questions stocks option. How pepsi lost cola war against coke business insider. Each case flash forward provides educators and students with a brief update of key changes at a particular company covered in a related case study. Coca cola and pepsi dominated the carbonated soft drink csd industry for over a century but are now experiencing significant and continuing drops in sales due to changes in their external environments. From 1975 to 1990s, both the company achieved a steady growth at the rate of 10% in terms of revenue. Coca cola is a good business to work for and invest in because it strengths and opportunities will help improve. Cocacola advertising is often characterized as familyfriendly and often relies on cute characters e. Later on, coca cola upgraded their bottler plants and improved the delivery services. It outlines the global positions of pepsi and cocacola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets. The cola wars case can be analyzed by porters five forces framework, which attempts to analyze the industry in regards to the intensity of competition and attractiveness.
Jeff dyer, brigham young university busm 480 lecture 11514. Executive summary the case study cola wars continue. A case study in ethics and industrial espionage janell m. Both coca cola company and pepsico are the largest players in the carbonated soft drinks csd industry. The case also outlines battles fought on other fronts conflicts with bottles.
But the cost of a large plant with multiple lines and automated warehousing could reach hundreds of millions of dollars. Cola wars weaken the independent bottlers and required higher stakes in response to the competition actions summary. Examines the industry structure and competitive strategy of cocacola and pepsi over 100 years of rivalry. Having all of the relevant and necessary information in one place has also a. The case study discussion in a pdf because of financial tables. Cola wars case solution free download as powerpoint presentation. That will cover 23 modules of business and digital marketing like seo, sem, email marketing, social. Cola wars in china case study essay example graduateway. Stay connected to your students with prezi video, now in microsoft teams. History of cocacola cocacola was formulated in 1886 by john pemberton pharmacist. Coke and pepsi in 2010 coke and pepsi are two leading companies in the soft drink industry. Feb 12, 2014 jeff dyer, brigham young university busm 480 lecture 11514. Pepsi in the 1990s case study analysis, subjects covered competitive advantage corporate strategy international business by david b.
Hbs case 9 711 462, may 26, 2011 coke and pepsi are part of an oligopoly market. It outlines the global positions of pepsi and cocacola as of 2008 in the. Syllabus page 16 the soft drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. Throughout the year the company has endured setbacks that have weakened the company but has also made them stronger by improving and innovating the company. They looked to emerging international markets to fuel growth and broaden their brand portfolios. The coke pepsi rivalry case studiesbusinessmanagement. Coke and pepsi in the twentyfirst century explains the situation and development of both the companies internal and external strategies that has engaged both the companies to battle on for almost a century. Widely applicable lessons one of the most important lessons to be learnt from the cola wars case is that managers can have an impact on the structure of their industry and how they manage the competition with their biggest competitors. This case study details the various battles fought in india by the two rivals with its focus on the publicity campaigns where the two sought to steal each others fizz.
In fact, the company maintains a leading position in a number of product categories such as. Cocacolas and pepsi colas marketing strategies has been as impossible to tell apart as the products themselves, both companies rely on vibrant colors, catch phrases, attractive people, and famous entertainers to grab consumers attention and to entice them into purchasing their products. Conduct a pepsi challenge in indonesia case study template. Cocacola advertising has historically focused on wholesomeness and nostalgia. Aug 15, 2017 coke vs pepsi cola wars case study solution. Cocacola and pepsi dominated the carbonated soft drink csd industry for over a century but are now experiencing significant and continuing drops in sales due to changes in their external environments. Porters five forces, coke industry analysis based on case study information the coca cola company is one of the most successful csd beverage company to ever hit the market. That case, which i wrote with sharon foley, was called, the cola wars continue. Mar 06, 2017 the company has faced challenges of suppliers, buyers, substitutes, new entrants, barriers to entry, global struggles, and industry rivalry.
Coke and pepsi in the twentyfirst century focuses on describing coke and pepsi within the csd industry by providing detailed statements about the companies accounts and strategies to increase their market share. Cocacola is a good business to work for and invest in because it strengths and opportunities will help improve. With the presence in more than 200 countries and the daily average servings to 1. This market model coke vs pepsi case study solution follows the more than 100year cola war between coke and pepsi when first starting to use the market model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products the 6. Cocacola is a wellrecognized soft drink brand in united states. Both firms also began to modify their bottling, pricing, and brand strategies. The cola wars are a campaign of mutuallytargeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers the cocacola company. Pepsico is a big american food and beverage corporation, known all over the world. This case is meant to be used in conjunction with the extant cola wars case studies.
Bahcesehir university theory of marketing cola wars. Some may argue that the cola wars were over long ago. Cola wars continue case solution and analysis, hbr case. Market share because coca cola has a high focus on sales outside of the u. In the case study, the economics of soft drinks and bottling industries and the history and internationalization of the cola wars is being described. The case study describes the competition between pepsi and coke, known as the cola wars, which started as a classic battle and ended as worldwide competitive warfare at the turn of the century. Cola wars coke and pepsi deanna chang jamie prescott jonathan wong shaistah bahrainwala yau lo 3. Coca cola is undoubtedly one of the most famous and most valuable brands all around the world. Cola wars in china ryan criscione alfred state college cola wars in china wahaha group was founded in 1987 and since then has become chinas leading soft drink producer. The company pepsico was founded in 1965 on the result of the union of the two companies the pepsi cola company and frito lay. In a carefully waged competitive struggle, from 1975 to 1995 both coke and pepsi had achieved average annual growth of around 10% as both u.
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